Last Sunday, 28 January 2024, President Ferdinand Marcos Jr. led the kick-off rally, launching the “Bagong Pilipinas” (New Philippines) branding of his administration at the Quirino Grandstand in Manila, calling for unity to build a progressive nation, strong economy and secured future for Filipinos. “Bagong Pilipinas” is the all-embracing and central leitmotif of Marcos Jr.’s administration’s brand of governance and leadership, which accordingly is characterized by a principled, accountable, and dependable government reinforced by unified institutions of society. The rally was attended by cabinet members, lawmakers, local government officials, and the public.
Irony
Looking back, during a media interview on January 29, 2024, Monday, for SMNI Nightline News, I encountered a thought-provoking query about my reaction to President Marcos Jr.’s speech during the unveiling of “Bagong Pilipinas” (New Philippines) as the defining theme for his administration. Deliberating and contemplating deeply, I couldn’t help but find the slogan of the current government laden with irony.
The irony in the “Bagong Pilipinas” branding stems from perceived contradictions between the promised reforms and the actual conditions experienced by many Filipinos, between the administration’s messaging of a “Bagong Pilipinas” to project an image of a fresh start of a new era of good governance and the realities on the ground, between evoking the legacy drawing parallels with the “Bagong Lipunan” (New Society) of Ferdinand E. Marcos Sr.’s era and the Marcos family’s historical legacy and baggage of authoritarian rule, issues of corruption, overindulgence, suppression of dissent, human rights abuses, and economic downturns.
These dualities have led to contention over the authenticity and intentions behind the Marcos Jr. administration’s branding efforts, with some viewing this branding effort as an attempt to reshape and reframe the historical narrative surrounding the Marcos family’s past and creating a dissonance between the promise of renewal and the family’s historical legacy while lacking significant and substantial transformation. Note that, in the midst of their daily struggles and demanding circumstances, countless Filipinos continue to confront a relentless status quo, with their everyday lives persisting unchanged and with little meaningful change on the horizon. Thus, for some critics, the Marcos family’s return to the country’s highest political office might not signify a new beginning or a New Philippines but rather a controversial and contentious comeback. It seems that the Marcos family’s return to power is in itself an irony
Economic Challenges:
Indeed, it seems apparent that despite promises of progress and transformation as ideals being embodied by “Bagong Pilipinas,” there’s an apparent gap between the branding ideals, which are perceived to be superficial, and the realities on the ground in the face of pressing contemporary socio-economic and political challenges such as rising inflation, economic disparities and poverty, underemployment, unemployment, widespread and massive corruption, and the need for genuine governance reforms.
The “Bagong Pilipinas” branding champions economic growth and prosperity for all. However, the economic policies/strategies of the incumbent administration have yet to significantly address the deep-seated inequalities and poverty affecting large segments of the country’s population. The Philippines continues to face challenges such as job insecurity, rising inflation, especially in basic commodities and services, and inadequate access to basic services, which is a glaring contrast to the projected image of widespread prosperity.
The Philippines faces several pressing economic issues as it enters 2024, despite expectations of continued growth. The economic forecasts for the Philippine economy by multilateral agencies show that it will grow by around 6.2 percent in 2024. However, several challenges could dampen this projection, including risks from a potential slowdown in major economies, geopolitical tensions, political instability, and persistent inflation pressures.
The country’s economic growth has no doubt been affected by inflation, tepid consumer spending, and limited fiscal space due to elevated government debt levels. The country faces sluggish growth in household spending as an impact of high inflation on consumer purchasing power. Another critical issue is the country’s infrastructure gap, which limits competitiveness and productivity. This gap spans transportation, energy, water, and digital connectivity, hindering daily life and economic activities. Significant bottlenecks also include traffic congestion, power outages, the rising cost of electricity, transportation and communication, water scarcity, and limited digital infrastructure (i.e., limited internet access).
Furthermore, Marcos Jr.’s administration is also facing challenges in managing the country’s energy needs amidst global market pressures and volatility. Efforts to secure energy supplies crucial for the country’s economic development, growth, and security are apparent concerns. There’s a pressing challenge of an impending energy crisis, with the Malampaya gas fields expected to be depleted anytime soon (2024-2025). Despite considerable potential for renewable energy, a significant portion of the population is without reliable electricity access.
Hence, if the “Bagong Pilipinas” mantra is to gain political currency, the effectiveness of the current administration’s economic and fiscal strategies/policies in addressing these socio-economic issues is critical. Addressing these challenges requires a multipronged approach, including boosting local food production and agricultural productivity, raising household incomes, enhancing social protection, and investing in high-impact infrastructure projects, including digital infrastructure, that will support inclusive growth, increase rural incomes, and ensure food security amid rising global commodity prices and local supply constraints
Governance and Corruption
The Philippines is also currently grappling with a range of pressing political and governance-related issues/risks that impact its socio-economic landscape and the nation’s prospects for economic stability and growth.
The Marcos Jr. administration faces the perennial challenge of corruption. Efforts to promote transparency, accountability, and good governance are said to be the embodiment of the “Bagong Pilipinas” narrative. Hence, if this branding is to be believable, substantial actions to combat corruption and nepotism are necessary and critical to match the branding with reality.
Furthermore, the issue of unprogrammed funds in the 2024 national budget is one of the significant political issues that the country is grappling with. Opposition lawmakers have challenged the constitutionality of these funds, which have significantly increased from the amount initially requested by the executive branch. Critics argue that this allows for boundless discretionary spending, particularly concerning given the upcoming midterm elections in 2025.
The country is also facing a political crisis stemming from efforts by the current political establishments to amend the Constitution through the so-called “Fake People’s Initiative.”
All these issues reflect broader societal concerns over governance that Marcos Jr.’s administration needs to effectively navigate to ensure stability and prosperity and safeguard democratic values and processes, which, sadly, the current administration has not satisfactorily addressed yet.
Moreover, President Marcos Jr.’s prescriptions, urging government employees and officials to eschew idleness, dishonesty, and corruption, to combat red tape, safeguard public funds, reject extravagance and indulgence, and raise their voices against corruption and malevolence, as eloquently articulated during his speech at the Quirino Grandstand last Sunday, launching his administration “Bagong Pilipinas” campaign, strike me as invaluable directives for fostering a culture of good governance. Undoubtedly, these directives encapsulate the fundamental values and character traits that ought to be embraced and exemplified by individuals serving in the public sector.
Nonetheless, there’s an adage and wisdom, “Actions speak louder than words,” emphasizing that words alone, devoid of corresponding deeds, hold no true significance and impact. There’s also this proverb that says, “Practice what you preach,” which means actions must align with words, emphasizing the importance of authenticity, for genuine leadership involves embodying the principles one advocates.
In this regard, if the current administration of Marcos Jr. aspires to garner genuine and sincere commitment from Filipinos towards this “Bagong Pilipinas” narrative, the challenge is they must demonstrate these ideals of good governance with unwavering dedication and authenticity, and they must lead and serve as exemplary role models through their actions, ensuring that their conduct aligns seamlessly with the values they advocate.
Prof. Anna Rosario Malindog-Uy
is a PhD economics candidate at the Institute of South-South Cooperation and Development in China’s Peking University. She is analyst, director and vice president for external affairs of the Asian Century Philippines Strategic Studies Institute (ACPSSI), a Manila-based think tank.
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